Born José de Jesús Benjamín Buenaventura de los Reyes y Ferreira and also known as Chucho Reyes, was a self-taught artist and antiques/art collector and vendor. Reyes Ferreira began painting on crêpe paper, a delicate material not meant to last, as a way of decorating paper meant to wrap sales from his antiques/art store. The decorated paper became popular enough to be sold on its own. Although he began this activity in Guadalajara, he did not produce the bulk of his work until after he moved to Mexico City when he was 58 years old. Here he continued collecting and selling objects such as colonial art and Mexican handcrafts and folk art, being one of the early exponents for the appreciation of these objects. He also spent several hours a day painting. His work was first exhibited in 1950 with his first individual exhibition in 1967 at the Palacio de Bellas Artes after a half century of painting. As a self-taught painter, his works are relatively simple and often are dismissed as folk painting but they were and his aesthetics were praised by famous artists and architects at the time.